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What’s in a Name? A lot when it’s Tork, from Essity

Walden-Mott Corp.  09-12-2017 22:44:02
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After more than two decades at ISSA, SCA isn’t attending this year’s show. Instead you will find a new company called Essity at ISSA. That’s because SCA, maker of the global leading Tork brand of professional hygiene products and services, is a new company with a new name and a refined focus on hygiene and health.

Walden’s conducted a Q&A with Don Lewis, president of Essity’s global professional hygiene business, to discuss the new name and what it means for customers, the continued growth of the Tork brand, as well as Essity’s global professional hygiene business.

WALDEN’S: When we spoke at last year’s show, you had just integrated Wausau into the Tork family and now you have a brand new company name, Essity. It’s clearly been exciting times at the company, but what does this mean for the Tork brand? What can customers expect?

Essity was launched on Nasdaq Stockholm
on June 15, 2017
DON: It certainly has been exciting and there’s never been a better time to be a Tork customer. I’m sure some attendees at ISSA may be wondering what Essity is and where SCA has gone. Customers and consumers around the world have relied on SCA for many years to provide the hygiene products and solutions that enhance wellbeing. We wanted to get laser-focused on delivering on that expectation, so last year we began the process of separating the SCA forestry business from our hygiene offerings. We finished that process over the summer and the result was the creation of Essity. The name Essity is derived from the words “essentials” and “necessities,” speaking directly to the products and solutions we offer – everyday, basic necessities that are essential to leading healthy lives. Under our new vision – improving wellbeing through leading health and hygiene solutions – we now have a clearer purpose, which will accelerate our product innovation and increase our hygiene and health expertise, benefiting customers.

Customers will continue receiving the same dedicated service and innovative solutions from Tork, our leading global professional hygiene brand. Our people and their commitment to excellence remains a hallmark of Essity, and all Tork products will maintain article numbers/SKUs, eco labels and quality. Customers won’t experience any disruption in their orders, but early next year they’ll start seeing the new Essity logo on packaging.

WALDEN’S: Speaking of products, what are some new innovations customers will see from Tork?

DON: We’re really excited about our newest innovation, the Tork PeakServe™ Continuous™ Hand Towel System, which is being previewed today at our booth and will launch officially in North America in January. Research has shown that overcrowded and messy restrooms are the number one complaint from guests at demanding venues like stadiums and airports. Even more than long lines or traffic to and from the venue! We were eager to help facility managers shorten restroom guest wait times and increase staff efficiency, and that’s how Tork PeakServe was born.

Tork PeakServe is an innovation designed for busy restrooms. This solution is unlike anything else in the market and sets a new standard for high-traffic towel dispensing. As the highest-capacity dispenser in the market, it uses compressed towels, allowing a single dispenser to hold up to 2,100 towels and can serve up to 600 more guests between refills than existing dispensers. The continuous flow is flawless, serving crowds without interruption or jamming, which allows cleaning staff to focus on more pressing cleaning needs rather than worrying about refilling or troubleshooting dispensers.

Tork PeakServe is also fully compatible with Tork EasyCube™, our intelligent facility cleaning system. Tork EasyCube, winner of last year’s ISSA Dispenser Innovation and People’s Choice Awards, uses connected devices to provide real-time data about facility cleaning needs. When you visit a restroom and there’s no bath tissue or hand towels, that’s frustrating. And when staff traverse large venues only to realize once they get there that they need to head back for more supplies, that’s inefficient. With data-driven cleaning, facility managers can eliminate issues before they arise, drastically increasing customer satisfaction and staff productivity.

WALDEN’S: Given Tork’s position as the global market leader, what’s driving the company forward to new heights?

DON: Innovation. Now, more than ever, we need to keep innovating and developing solutions that enable our customers to focus on their business. This way of thinking is evident in products like Tork PeakServe and Tork EasyCube. With Essity, our hygiene expertise will continue to grow and we have a responsibility to develop products, solutions and intelligent systems that not only make our customers’ lives easier and align with their business goals, but also serve a greater purpose for a healthy society. This focus helps us continue to be the global market leader. But to remain number one, you must be focused on getting better every day, listening to your customers and understanding their customers. Their insights, combined with our expertise, drive our innovations from new products down to the smallest packaging details.

WALDEN’S: What are some ways that the Tork brand supports health and hygiene though its products and services?

DON: Whether it’s providing the necessary essentials for hygiene like bath tissue, hand soap, hand towels and napkins, or using smart solutions to ensure that the dispensers carrying those products are consistently stocked, Tork directly supports customers and end-users in staying healthy daily. Hand hygiene is a particular area of importance for us. In fact, we’ll be celebrating Global Handwashing Day on October 15, creating awareness for good hand hygiene practices as a simple and effective way to decrease the spread of common diseases. This is part of Essity’s Hygiene Matters Initiative, which is designed to promote dialogue around global hygiene issues, like lack of access to proper hygiene products in some parts of the world. And it’s why we are committed to actions that drive forward the UN Sustainable Development Goals with our work in this area. Through initiatives like this and our innovative hygiene solutions, we want to make it as easy as possible for people to have access to handwashing products in the markets we serve.

WALDEN’S: Anything else you’d like to add?

DON: Don’t miss the chance to see Tork PeakServe first when it is introduced in North America at the Tork booth (#2359) today, Tuesday, September 12th at 10:30AM. And if you’d like to join in the global conversation around Hygiene Matters, visit www.hygienematters.com.

Photo

Caption

Essity was launched on Nasdaq Stockholm on June 15, 2017. Don Lewis rang the opening bell at Nasdaq in Times Square the same week.

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