New Kruger Products Ad Campaign Highlights Important Survey Findings

Kruger Products Away from Home (AFH) Division is once again exhibiting at ISSA Interclean® and this year’s booth features elements of its striking new ad campaign which highlights important findings from its recent survey*. “The results are in,” said Sandra Garcia, Marketing Manager, AFH Division, Kruger Products L.P., who is attending the show. “Three out of four people prefer paper towels to air dryers.”

75% of People Prefer Paper Towels to Air Dryers!

Conducted by Cadence Research in 2016 for Kruger Products AFH, the survey found that when given the choice, 75% of people prefer paper towels to air dryers and, when only air dryers are available, 62% of people look for alternative methods to dry their hands (such as on their clothes), or do not dry them completely. “Some reasons given for preferring paper towels are that air dryers can cause lengthy washroom lineups and are deemed too noisy,” said Garcia.

“These findings are important for businesses servicing the away from home marketplace to know,” said Rob Latter, Corporate Vice-President, AFH Business and Strategic Planning, Kruger Products, who is also attending ISSA Interclean®. “They are no doubt making great efforts to provide their customers with an overall good experience and yet may be totally unaware that their customers may be searching for an alternate hand drying method in their on-site washrooms. While this type of behavior is unlikely to be reported, it can still negatively impact the customer experience. With the findings indicating a paper towel preference, it is certainly an issue worth addressing.”

Latter says, “Kruger Products booth representatives will be handing out complimentary Paper Towel Emergency Kits -- mini packets of Kruger paper towels -- for attendees to use while away from home in Chicago.” Visit Kruger Products’ booth, #2413, at the ISSA Interclean® North America trade show for more information about the survey findings, or visit krugerproducts.com/afh.

* Based on results of Kruger Products 2016 online survey of 1,009 English speaking Canadians age 18+.

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