Going Beyond the Surface to Help Communities Thrive

Research has shown that encouraging social interaction, community building, and civic engagement within a public space yields important physical and mental health benefits including a greater sense of belonging, increased physical activity, and reduced rates of depression and psychological distress.1

At CloroxPro™, our commitment to public health dates back more than a century and our disinfecting products are used every day to kill germs that cause infections and illnesses in hospitals, schools, workplaces and other community spaces all over the world. Our mission is to reduce the burden of illness by creating healthy, clean spaces where people come together – as neighbors, colleagues and friends – to thrive as a community.

In partnership with Project for Public Spaces, CloroxPro will create public spaces that help communities thrive.

But we know that public health is not just about preventing illnesses; it is also about protecting and improving the health of people and their communities.

CloroxPro and Project for Public Spaces: A Placemaking Partnership

This year at the ISSA Show North America 2019, we are proud to announce a partnership with Project for Public Spaces that will help connect individuals and empower them to thrive as a community. Project for Public Spaces is a leading non-profit planning, design, and education organization dedicated to helping people create and sustain public spaces that build stronger communities. Their pioneering approach helps citizens transform their public spaces into vital places that highlight local assets, spur rejuvenation, and serve common needs.

In partnership with Project for Public Spaces, we’ll further our commitment to public health and work to strengthen the social fabric of communities. In 2020 we will help create spaces and programs where people can exchange ideas and build relationships to improve public health, social connections and the economic opportunity within their local communities.

The Power of Place: Connections Beyond a Shared Zip Code

“CloroxPro enables healthier, safer and more productive communities, which is what Project for Public Spaces is all about,” says Phil Myrick, CEO of Project for Public Spaces. “We’re excited to leverage the power of placemaking in partnership with CloroxPro and the professional cleaning community to create spaces where individuals can come together and encourage social interaction, community building, and civic engagement within a public space.”

Together with existing stakeholders in local communities, CloroxPro and Project for Public Spaces will work collaboratively to address the communities’ needs and capitalize on their existing assets, inspiration, and potential in a process known as “placemaking.”

Placemaking is a community-based process that empowers people to reimagine and reinvent public spaces around the specific needs and desires of the community as a whole. Many factors that determine physical, mental, and social well-being converge in the places where we live and work. Strengthening the connection between people and the places they share, placemaking brings people together and is a powerful catalyst for community revitalization.

“We are proud to partner with Project for Public Spaces and support their pioneering placemaking approach to revitalizing public spaces as part of our ongoing efforts to foster connections, enable community and protect public health,” affirms Brad Ferris, Director of Brand Engagement and Vertical Marketing at CloroxPro. “We look forward to engaging our sales team, distributors, brokers and customers to support this exciting placemaking work across the country as our partnership unfolds.”

What’s Next?

Keep an eye out for further details on where we’ll be supporting projects with Project for Public Spaces in 2020 and how you can get involved.

For more information about the partnership and our portfolio of products, visit the CloroxPro ISSA booth (#3254) and www.CloroxPro.com, and follow @CloroxPro on Twitter.

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